Thursday, August 21, 2008
looking past green
We hear a lot, these days, about being Green, eco-friendly, or environmental. Indeed, these are words that have appeared on this blog already and will certainly appear frequently. Usually, these words are applied to products. The "Green trend" is so well-established that it's a marketing tool. There's even a word for giving a product that eco-friendly image: Greenwashing. While it's important to buy Green if/when you can, it often appears that the solution to our ecological problems is as simple as swapping one brand of fabric softener for another. There's a lot more to it, of course. Sometimes it helps to look ahead, and imagine what kind of world we can really achieve. The folks over at WorldChanging have done just that by inviting us all to Imagine What Comes After Green. It's a reminder to all of us that the whole point of the Green movement is to create a better world and a healthier planet.
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2 comments:
I heard about a poll not too long ago about how a lot of Americans are focusing less on "going green" and turning their attention to the price at the pump. As soon as anything starts to affect the wallet, people start caring. You're right, though. Someone's getting pretty rich off of "green".
When our major source of fuel is an nonrenewable resource, I'd say the price at the pump is intimately connected with the idea of "going Green." We can either pursue short-term solutions like desperately trying to suck up the last of our deposits or actually plan for the future.
As for someone "getting pretty rich," well ExxonMobil just posted record profits for the second year in a row. By "record profits," I mean they made more money than any company in American history. If someone's getting rich, I expect it has more to do with those prices at the pump than a $3 bottle of Seventh Generation dish soap.
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